Saturday, February 26, 2011

What Was Outdated is New Again!

by Miriam Randazzo

We recently held a Mid-Century and Retro Auction at the auction gallery where I work. The auction was filled with over 200 lots of merchandise from the 1950s, 60s, 70s and 80s, including 1970s psychedelic polyester shirts, life sized robots, Herman Miller bent wood chairs, and 1960s movie posters and lobby cards.

The auction screamed, "Funky Retro!" and was the first time we conducted a specialty auction of this sort. Truth be told, we questioned whether or not the auction would fly here in Northeastern Pennsylvania, where change is something people like in their pocket and avoid in all other facets of life.

As it turned out, the crowd was big, the bidding swift and the results super!

The highlight of the evening was a 1980s life sized robot that sold for $1100, including buyer's premium. The robot, zoomed and spun about the gallery, bringing us a grinning, laughing audience. Is there anything more pleasing?

Its good to reinvent your business, every now and then. It brings a renewed curiosity from past customers, excitement from a new clientele, and a staff satisfaction second to none. You may have to endure a few remarks in exchange, but it is definitely worth it.

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